AI Automation Lab designs, builds and maintains AI assistants that handle repetitive tasks, respond to leads instantly and keep your pipeline moving — so you and your team can focus on the work that actually grows the business.
Tell us a bit about your business and we’ll map out 2–3 high-impact automation wins you can implement in the next 30 days.
You don’t need another complex tool. You need a partner who can plug AI into the way you already work, without breaking anything.
Offload repetitive tasks like lead triage, FAQs, chasing documents and appointment reminders to AI assistants that never get tired.
Respond to new enquiries in seconds, not hours. Nurture, qualify and route conversations so your team only speaks to ready-to-buy prospects.
We integrate with tools like HubSpot, Pipedrive, Notion, Slack and your website, and handle ongoing tuning so things keep working as you grow.
We keep the process simple, collaborative and grounded in your real-world workflows.
On your free consultation we’ll unpack your current processes, tools and bottlenecks, then prioritise 2–3 high-ROI automation ideas.
We design your AI assistant’s flows, tone of voice and integrations, then build and test in a safe sandbox before going live.
We monitor performance, refine prompts and flows, and stay on hand as your business and customer needs evolve.
We tailor every project, but these are some of the most effective starting points for small businesses.
Website and WhatsApp assistants that welcome visitors, capture key details, qualify fit and book meetings straight into your calendar.
Great for: agencies, consultants, trades, professional services.
Automated answers to common questions, guided troubleshooting and smart routing to your team when a human is needed.
Great for: e‑commerce, online learning, membership sites, SaaS.
Assistants that summarise calls, draft follow‑up emails, update your CRM, create tasks and keep projects on track behind the scenes.
Great for: agencies, studios, fractional teams, busy founders.
James is the technical brain behind AI Automation Lab, with a decade of experience in SEO and AI automation. Sally, a former primary teacher, brings clarity, structure, and a people-first approach to everything they build.
Based in Grassington, North Yorkshire, they work together to create automation that’s practical, reliable, and genuinely useful.
James & Sally
Owners, AI Automation Lab

On this 30-minute call we’ll review how you currently capture, follow up and deliver work, then outline:
If it’s not a fit, we’ll leave you with practical ideas you can explore in your own time.
If you’re unsure whether AI automation is right for your business, these should help. We’re also happy to talk things through on a call.
Yes. The consultation is completely free and there’s no obligation to work together afterwards. We’ll focus on understanding your business, identifying quick wins and giving you a clear sense of what AI could do for you.
No. We translate the technical details into plain language and handle all the set‑up, configuration and integrations for you. All you need is a basic understanding of your existing tools and processes.
We’re platform‑agnostic. We commonly work with CRMs like HubSpot and Pipedrive, marketing tools like Mailchimp and Klaviyo, productivity tools like Notion and Slack, and website platforms including Webflow, WordPress and Shopify.
Most initial AI assistant projects take between 3–5 weeks from kickoff to launch, depending on complexity, integrations and how quickly we’re able to gather training materials from you.
Yes. We work with reputable AI providers, follow best practices around data handling and access, and can adapt to your policies or regulations where required. We’re happy to discuss this in more depth on your consultation.
AI Automation Lab
Helping small businesses save time and close more business with practical AI assistants.
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